Designing a point of purchase display (POP) – that works for you
Part - 5
By: Scott Buchanan
Wire to Wire Manufacturing Ltd.
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Should the display be single sided, double sided, stationary, or spinning?
The answer to this question will have quite a lot to do with the store,
the location, and set-up that the store has in mind for the pop display.
First off, two sided is out of the question if the display will be positioned
against a wall. If it is going to be positioned mid-aisle then it has quite
a few advantages to being a 2 sided display as it can be approached from
2 directions and not missed by someone travelling towards the backside of
the display rack or crossing aisles that can only see the back of the display
rack.
The decision to design a stationary display versus a spinning display again
will have some bearing on what the store has in mind for the location of
the display and the type of décor and climate that the store offers.
The spinner display can be dressed up to give a very high end look with
the combination of different materials or it can take on a lower end convenience
store look. If you have such a variety of product sku’s that your
quantity of facings just will not fit into the footprint allowed by the
store you may have no choice but to create a display with 3 or 4 sides to
it. For example – almost every pair of sunglasses on a display rack
is different and each one needs to be displayed separately. Can you fit
100 facings onto a single sided display rack in a limited footprint? Maybe…..
but not without some difficulty and a cluttered look. With a 4 sided unit
the look is cleaned up and a very functional display is created. If this
was a 4 sided stationary display, it would either require that much more
space around the entire unit in the store for customers to completely circle
your product display or the display needs to be able to spin.
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Please contact us at Wire to Wire with any ideas or questions you may have. Call us toll free in Canada and the United States at 1-866-760-WIRE(9473).